Rio - I'm So Fresh feat E-40 & Tommy Redding (Official Video)

Ivan S. Harris Photography shot the Behind the scenes photos a while back and now Vevo.com has officially released the video.

Rio - I'm So Fresh Feat E-40 & Tommy Redding.

It's time to work!

E-40 @ 4th & B

Almost all of San Diego's rap community came out to 4th And B for a chance to perform an opening set before the legendary Bay Area ambassador/west coast rapper E-40 hit the stage.

The event stayed open until 4:ooam which meant obviously the headliner would not go on until way later in the night.

The good thing about E-40 going on later was that the party kept going after the California 2Am club deadline. So all the people that were ready to party after hours definitely got a treat.

DJ Birdy Bird and DJ Ironic took turns warming the crowd up between the performances and special guests Above The Law And Kokane did a special set for the late night crowd.

Check out the photos from

E-40 @ 4th & B

HERE.

In The Studio with E-40 & Tommy Redding...

In order to be successful, you have to put in hard work, hard work, hard work, some more hard work, have good timing, preparation, and oh did I mention hard work. Oh yeah, that's just the first part. After all of the hard work, preparation and timing, you still have to have the opportunity!

Most of the time if you work hard enough, you will get the opportunity and that's where the preparation comes in. Of course you want to be prepared for your opportunity and the opportunity is now for Tommy Redding, Ivan S. Harris Photography and Ridiculous Entertainment.

This site is dedicated to erasing the "hype" and uncovering truth as well as the documentation of an artist with a dream trying to make it to the top.

Honestly, I've seen the first level of the mountain top and now I can truthfully say working with E-40 means there is no turning back.

For me as a photographer, shooting studio time with a pioneer rap artist such as E-40 is the epitome of what it means to be a lifestyle photographer.

For Tommy Redding as an R&B recording artist from California, working with A PIONEER California artist, means the beginning of the realization of a dream coming true.

I like the fact that two up and coming "artists" are working hard towards a goal all while working together focusing on the end result which is success!

Be on the look out, because the determination, drive and persistence won't stop. I learned from Diddy 10 years ago to not stop, so ISH can't stop and won't stop, un uh! ha!

Check out the photos here...